Archive for July, 2010
5 Ways Facebook Questions can be an Answer for your Business
Jul 28th
Facebook just announced that they are rolling out a new Questions and Answer feature. The product feature is currently being tested and was only rolled out to a small beta group as of now. This feature will allow questions to be asked and then answered by the entire Facebook community. Additional details on the feature’s functionality can be found on Mashable
This feature was not meant to be an advertising platform according to Facebook, but this doesn’t mean that you can’t utilize it to grow and advance your business. The question is how?
Here’s 5 Rock Solid Ways that your business can take advantage of the new Facebook Questions feature:
- Thought Leadership
- Working through Problems with Industry Peers
- Uncovering your Customer’s problems (Content Strategies)
- Connect and Engage with New Potential Customers
- Increased Search Exposure
By providing helpful answers to questions asked by others you can reveal your expertise. Once others are aware of you and respect you they are more likely to desire to do business with you.
Asking and answering industry specific questions can help you gain more knowledge that can be implemented to improve your business. There is a popular saying that a rising tide floats all boats…Though you want to win in the market place and out do your competitor it is often effective to collaborate and help one another to achieve common goals, or over come mutual problems.
Being aware of the questions that your customers asks is a very effective way of understanding the issues and problems that they face. This new found intelligence can be utilized for market research purposes to assist in developing new products, refining your service offering, or even developing content strategies to help answer these questions in the form of whitepapers, videos or webinars.
If one of your customers, or potential customers is asking a certain question chances are many other members of your target audience will be interested in the answers as well. These consumers will seek out these answers and some will comment or participate in the conversation. This basically creates a list of prospects for you enabling you to friend them, start building a relationship and raise exposure of your brand.
Unless you were in a box for the last five years you would know how popular Facebook is. Google knows that they are popular as well. In fact they are one of the few websites out there with a Page rank of 10. Just to give you a bench mark- YouTube has a PR of 9, Fox News has a PR of 8, MTV has a PR 7. This basically means that Google views Facebook as a high authority site. With this high authority they have very strong SEO power and have a large amount of content indexed. If you are answering questions that consumers in your market are asking there is high likelyhood that other consumers searching for information will find it and be exposed to you.
What do you think about Facebook’s new question feature?
How else do you feel question and answers can be utilized to grow your business online?
Brand Advance Hires New Creative Director
Jul 9th
We’re very excited to announce that we have hired a new creative director to join the Brand Advance team. Here are some details from a recent press release:
Cutting-Edge Artist Named Creative Director for Orlando’s Brand Advance
ORLANDO, Fla. (July 2, 2010) – Rich Johnson, an award-winning artist who has distinguished himself as an innovator in design, photography and video, has been named creative director for Orlando-based Brand Advance LLC.
Brand Advance – an Interactive marketing agency specializing in SEO, Social Media and Marketing Staffing is headed up by Chief Executive Officer David Brim – is based in Orlando on East Colonial Drive.
(Above intro and outro created by Rich Johnson)
Johnson, a 2002 graduate of Full Sail University in Winter Park, spent the past 10 years honing artistic skills that have evolved to include all areas of design: print, web, film, photography, and graphic art.
He also has been recognized for his work with Claymation, Lego animation, print and digital design, and has won numerous national and international awards for visual arts, including first-place for Lego Animation 2000 and Only in Your Imagination Clay Animation 2000. He also is an approved Getty’s Photographer whose work recently was featured on MSN.
Brim said Johnson is a great fit for his company, adding that “his appointment will help us strengthen our focus on creativity and innovation to inspire and excite our customers.”
Robert Urban, chief marketing officer for the company, describes Johnson as “a creative thinker who understands how to appeal to a broader audience.”
In his new position, Johnson will help develop and implement creative campaigns for clients in all aspects of design. He also has plans to develop and launch a vlog and webisodes for Brand Advance’s internal properties.
