Give Me 5 Minutes and I’ll Share with you a Solid Social Media Strategy that Works
Are you a business owner who is wondering how you can get the most value out of social media? So many business owners I speak to sign up for twitter and facebook with no real strategy. They simply sign up because they have heard the buzz about these networks, or because someone said that they [...]
When to hire internally versus use a marketing agency
Robert Urban, Chief Marketing Officer of Brand Advance, recently wrote an awesome white paper giving suggestions on when it makes more sense for a company to train an existing employee, hire a new employee, or to utilize the services of a marketing agency for various marketing initiatives. Here’s the link to download the white paper: [...]
Twitter Movie Trailer…Hilarious
As many of you may have heard, the story of Facebook is going to be hitting the big screen in a movie called “The Social Network”. Here is the link to the official Social Network movie trailer if you haven’t seen it yet. Recently the internet comedy channel Indy Mogul came up with an awesome [...]
5 Ways Facebook Questions can be an Answer for your Business
Facebook just announced that they are rolling out a new Questions and Answer feature. The product feature is currently being tested and was only rolled out to a small beta group as of now. This feature will allow questions to be asked and then answered by the entire Facebook community. Additional details on the feature’s functionality [...]
Brand Advance Hires New Creative Director
We’re very excited to announce that we have hired a new creative director to join the Brand Advance team. Here are some details from a recent press release: Cutting-Edge Artist Named Creative Director for Orlando’s Brand Advance ORLANDO, Fla. (July 2, 2010) – Rich Johnson, an award-winning artist who has distinguished himself as an innovator [...]
Understanding Social Media
Recently Brand Advance was referred to a growing author and successful business man to generate buzz and awareness for his upcoming book and tour. After several interactions with him it was clear that he was viewing social media as traditional “push” marketing. The points below were articulated to him in an email…specific aspects of the [...]
My Copyblogger Debut-Land More Customers
Last week a blog post that I wrote was published on Copyblogger, one of the top 5 internet marketing blogs in the world. It was very well received and within a week had over 400 people share the post on twitter, over 80 people share it on Facebook and 40+ comments. I just realized that [...]
John Wooden Lessons for Life, Sports and Business
John Wooden is regarded as the most successful coach in sports history. Wooden has had 12 NCAA final four appearances resulting in 10 championship wins. Wooden also has an amazing 80% overall winning percentage. John Wooden’s principles of success drove his life and those lessons transferred over into everything he did including his coaching career. [...]
The Power of Social Proof
Ever look up while standing in a crowded area? If not give it a try…a strange thing happens. You’ll often see another person will stand by you and look up in the same direction you are…then another person…then another…if you do this long enough you’ll eventually gain traction and notice a whole group of people [...]
Know your Worth
Guest post by Robert Urban – Show me a “how to” instruction video and I can do just about anything… or can I? Recently, a situation occurred in my house that consisted of a significant plumbing issue. I Googled it, read articles, and knew all the jargon to make myself seem knowledgeable to the Home Depot expert when requesting [...]
