Doing Social Media Right
- 48 Comment
Earlier today I came across some good information about social media I thought I’d share with my readers. The first was a presentation I found on slideshare on social media which I embedded below:
The next was a post I came across was by internet marketing guru Seth Godin. It was very short, but pro-found, so I decided to post it below:
The reason social media is so difficult for most organizations
It’s a process, not an event.
Dating is a process. So is losing weight, being a public company and building a brand.
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited about. Processes build results for the long haul.
48 Comments on this post
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horse racing betting said:
Would the music marketing company give you parameters of high and low charges? Could the question be asked; What do you feel is a fair range for this service? After all, I do not want to price myself out of a client.
December 16th, 2009 at 6:54 am -
Christmas hampers Melbourne said:
What are the best books to read on social media?
December 16th, 2009 at 11:59 am -
Corporate christmast gifts delivered said:
well,ow would you show your knowledge of social media in a job interview?what you say?
December 18th, 2009 at 4:36 pm -
Bubba Moe said:
Incorporating social media into your small business marketing efforts relies on multichannel syndication. You must be extremely proficient at rapidly repurposing and releveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.
December 20th, 2009 at 11:36 pm -
Car hire Brisbane said:
This will give you “expertise” which is rewarded with green stars in the category your answer was selected as the best answer. Link your blog to your company page. By adding your blog to your company page your LinkedIn page will share your latest blog post with the professional community.
December 21st, 2009 at 2:19 am -
Carpet Cleaning Gold coast said:
I suggest you search more on the internet. There are a number of discussion forums on social media analytics that you can join to be delighted by this topic.
December 21st, 2009 at 7:34 am -
horse racing betting said:
Brush up enough on these examples of social media marketing as well as terms and concepts surrounding social media, and generally what companies are doing presently to reach out to this community.
December 21st, 2009 at 8:44 am -
All Inclusive Vacations said:
Social media is one of best know medium noways as it is increasing day by day.Marketers to are focus on it now there are great deal of it.
December 22nd, 2009 at 2:33 am -
Christmas hampers Melbourne said:
This would distill your company’s brand, set forth your objectives, and allow you to allocate resources in an organizeed and tactical way. . It would be also serve as an emergency manual when you have to make tough decisions at critical junctures.
December 22nd, 2009 at 4:37 am -
Corporate christmast gifts delivered said:
You have 140 characters. Be short and link back to more information on your website or blog. By linking back to your website you create traffic and allow your site to be indexed by search engines. Both are good.
December 22nd, 2009 at 5:45 am -
Rent Textbooks said:
There is a social media club in Tampa if you are intrested in geting more into social media.
December 22nd, 2009 at 7:01 pm -
David Brim said:
Thanks for commenting everyone. I apologize regarding my delayed response.
Best Social Media books: New Rules of Marketing & PR by David Meerman Scott. Trust Agents by Chris Brogan. Guide to Social Media marketing by Paul Gillon. Any Seth Godin books are good as well.
Tips to show you know social media in an interview…If you’re able to direct your employer to your blog, twitter or other social sites that show history and you are able to give specific examples of how you have helped yourself, previous businesses or clients…that will go a long way. It’s more about revealing your knowledge than trying to portray or “show” it.
I want to stress that social media is not all about the tools and technology….know how to use the tools and technology, but use them to improve your existing relationships and build new ones.
I hope all of you had a very good Christmas.
December 26th, 2009 at 6:57 pm -
IF34Ellie said:
The freelance writing jobs can not figure out all life problems, hence, it’s available to have good information about this good topic.
December 29th, 2009 at 11:59 pm -
Bubba Moe said:
I suggest you search more on the internet. There are a number of discussion forums on social media analytics that you can join to be delighted by this topic.
December 30th, 2009 at 5:47 am -
diabetes supply said:
Are there any examples of a government department successfully using social media?
January 1st, 2010 at 7:35 am -
Carpet Cleaning Gold coast said:
Social media sites depend on the FRESHNESS of the information, while search engine sites depend on the RELEVANCE of the site to the search query and that gives an edge to older pages.
January 1st, 2010 at 8:16 am -
horse racing betting said:
Become familiar with notable social media case studies such as @comcastcares, the background story of the Coca-Cola Facebook page, and the Skittles social media fiasco. Brush up enough on these examples of social media marketing as well as terms and concepts surrounding social media, and generally what companies are doing presently to reach out to this community.
January 2nd, 2010 at 4:18 am -
Christmas hampers Melbourne said:
You can find a firm to handle your social media for as little as $500 a month. However, what you might want to do is create an E-Marketing Plan. This would distill your company’s brand, set forth your objectives, and allow you to allocate resources in an organizeed and tactical way.
January 2nd, 2010 at 4:19 am -
Valentines Gift Online said:
I recommend not solely revolving your campaign around these channels however. With a social media campaign, we’d target specific communities that cater to your specific demographic. If you’re selling luggage, for example, we’d heavily participate in travel-based social networks and forum communities.
January 8th, 2010 at 4:56 am -
used tires said:
Pretty cool reading and seeing all those statistics David, but I am sure by now some of those numbers are much higher since they are ever changing by the second.
Till then,
Jean
PS: I added you on facebook, I hope you don’t mind
January 8th, 2010 at 7:43 am -
UK Promotional Items said:
I think social media is the best way to interact the your targeted audience and it need to increase the rel eventing fact as such.
January 11th, 2010 at 3:32 am -
UK Promotional Items said:
You must be extremely proficient at rapidly re purposing and re leveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.
January 15th, 2010 at 2:32 am -
valentines gift online said:
There are tons of different social media places that you can use. Networking sites like Twitter and Facebook are two and then there are social bookmarking sites like Digg and Stumbleupon. Each of the different sites is going to be used differently.
January 18th, 2010 at 6:39 am -
horse racing betting said:
Incorporating social media into your small business marketing efforts relies on multichannel syndication. You must be extremely proficient at rapidly repurposing and releveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.
January 19th, 2010 at 12:57 am -
Carpet Cleaning Gold coast said:
Incorporating social media into your small business marketing efforts relies on multichannel syndication. You must be extremely proficient at rapidly repurposing and releveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.
January 20th, 2010 at 5:23 am -
Scrap Gold Price said:
I think social media very important.
January 21st, 2010 at 9:23 am -
Valentine Gifts to Pakistan said:
Link your blog to your company page. By adding your blog to your company page your Linked In page will share your latest blog post with the professional community.
January 25th, 2010 at 1:13 am -
car purchase said:
I’m looking for someone to tell me more about what a good social media strategy is. I kind of know what social media is but what do I do with it?
February 4th, 2010 at 2:35 am -
picnic catering said:
We can, however, create a social media marketing proposal free of charge that outlines the scope of work that we’d implement
February 5th, 2010 at 4:08 am -
file recovery said:
Social Media is the great way to connect the people across the world. Social media is difficult for organization is only some reasons. many people use social media site to promote the businees or profile to using the false information..
Martin
February 6th, 2010 at 1:49 am -
valentines gift online said:
They should probably stay up for a month or two so people can pay their respects, then be removed. How devasating for my friends and family to see my page say ‘no recent activity’ or receive a spam email from a phisher who has hacked into the account.
February 12th, 2010 at 6:42 am -
horse racing betting said:
Nice seeing you Monday at the NewComm Forum. It was my second year, and I really enjoy the intimate gathering. Great place to get the latest from the greatest involved in the world of communications….who isn’t?!! Cheers!
March 3rd, 2010 at 11:15 am -
used tires said:
Social media isn’t a FAD with so much of importance it has gained even in many remote places of the world, but how long would you think is this trend gonna continue? something definitely will take over this trend so what will be the next big change?
Till then,
Jean
April 3rd, 2010 at 1:09 pm -
selling used books said:
Social Media is definitely hard. It isn’t going away any time soon either. So its best to get a handle on it now before it changes then it will only get more difficult.
May 6th, 2010 at 10:23 am -
diabetes supply said:
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
May 19th, 2010 at 7:01 am -
diabetes supply said:
You must be extremely proficient at rapidly re purposing and re leveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content….
May 19th, 2010 at 7:01 am -
Homes to buy said:
If you use any of the social media platforms, such as Facebook, Twitter, or LinkedIn, your image or photo is everywhere. Anytime you post anything: a blog, a tweet, an ad, or change your status, etc.,
June 1st, 2010 at 11:59 am -
Gas Engines said:
Thus companies could post product releases and press meme would aggregate them on a single website by category. Then people could RSS subscribe either to a category,company or country.
June 4th, 2010 at 6:13 am -
diabetes supply said:
I had seen this trend develop in several blogs I read and I wasn’t sure if I should implement it on my blog. Your article is the first one I read on the subject and your recommendations make a lot of sense. Thanks for these useful tips….
June 14th, 2010 at 7:51 am -
selling used textbooks said:
Social Media is the great way to connect the people across the world. Social media is difficult for organization is only some reasons. many people use social media site to promote the business or profile to using the false information..
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July 21st, 2010 at 8:16 am -
Mario Crosswell said:
I’m pretty sure I get what your saying
July 31st, 2010 at 6:27 am -
selling used books said:
It is important to have your company incorporate social media. You can’t really avoid it these days.
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