Posts tagged future of online marketing
Best Marketing Colors for 2010
Jan 8th
Best Marketing Colors for 2010
What colors will be used in the design world for marketing in 2010?
Your brand creates an emotion? The question is, is it the right emotion to positively influence your audience? The following information will give you some insight as to which colors may work best to achieve your marketing goals through visual communication.
Here’s a list of frequently used colors and what emotions are generally associated with them:
- WHITE – White is associated with innocence, purity, peace and contentment. It’s considered clean and sterile. It’s cool and refreshing. White can have a calming, stabilizing influence.
- BLACK – Black is the ultimate power color. It suggests strength, potency, authority, boldness, seriousness, stability and elegance. It’s distinguished and classic, great for creating drama. Black has more weight than other colors. Too much can be ominous.
- Gray or Silver – Gray can be associated with conservative qualities and considered traditional. Business-wise, it symbolizes high tech and suggests authority, practicality, earnestness and creativity.
- GOLD – Gold suggests wealth. It’s considered to be very classy.
- BLUE – Blue is the favorite color of many businesses. It suggests sanctuary and fiscal responsibility. It inspires confidence. It is the most popular and second most powerful color. Darker shades are authoritative. Dark and bright blues represent trust, security, faithfulness and dignity. Paler shades can imply freshness and cleanliness, although they can imply weakness.
- RED – Red stimulates many kinds of appetites. Red commands attention, alerts us and creates a sense of urgency. It’s considered the sexiest of all colors. Red symbolizes heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, vitality, risk, danger and aggressiveness. Financially, it’s associated with debt.
- YELLOW – Yellow is the sunshine hue and is a spiritual color. Yellow represents a warning, but it can also bring happiness and warmth. The most preferred yellows are the creamy and warm ones. Bright yellow can be irritable to the eye in large quantities. Yellow speeds metabolism. It’s often used to highlight or draw attention.
- GREEN – People associate green with the color of money, as well as nature. Olive greens are associated with health and freshness — a good choice for environmental concerns. Green suggests fertility, freedom, healing and tranquility. Green represents jealousy. Businesses use it to communicate status and wealth. Green is a calming, refreshing color that is very easy on the eyes.
- BROWN – Brown is associated with nature and the earth. Dark browns represent wood or leather. Brown and shades of cream are associated with warmth and coziness. Brown suggests richness, politeness, helpfulness and effectiveness. It is solid, credible, mature and reliable. Light brown implies genuineness.
- ORANGE – Orange is associated with vibrancy and the tropics, as well as warmth and contentment. It can instill a sense of fun and excitement. It implies health. It suggests pleasure, cheer, endurance, generosity and ambition. It can make an expensive product seem more affordable. It appeals to a wide range of people, both male and female.
- PINK – Pink is considered to be a very feminine color. It represents gentleness, romance, well being and innocence.
- PURPLE – Purple represents royalty and luxury. In darker shades, it’s considered a wealthy color. It suggests spirituality and sophistication. In paler shades, such as lavender, it’s feminine and romantic.
When choosing your color choices for your next graphic design project, make sure you consider your marketing goals and the emotion you want your audience to experience.
So well done I had to share…Hope you guys enjoyed it!
Top Ten Reasons Why Internet Marketing is the Way to go in 2009
Dec 9th
We all know that the economy has taken a turn for the worse. Though this is taking a toll on most people and businesses it presents an opportunity for online marketers. Many companies are slashing their marketing budgets leaving little money to dedicate to traditional forms of advertising such as TV commercials, publications, billboards etc. Where there is a problem there is usually an opportunity…and this opportunity is ripe for savvy online marketing professionals. The key is to educate companies on the value of reaching their customers online through social media, PPC, SEO and more. This post is my take on this issue….
Top 10 Reasons Why Internet Marketing is the Way to Go in 2009
- Extremely targetable
- Measurable
- Flexible
- Less Expensive
- Around the Clock Marketing
- Establish Credibility through quality content
- Visitors can share & promote your content for you
- Repeat exposure to customers increases likelihood of a purchase
- Cheaper market research
- Build relationships with your customers
You can optimize your website copy, ppc ad or social media effort for any niche taking into account demographics, psychographics, location and more.
Analytic packages can track all of your site, or ads activity. You can see what’s wrong fairly easily. You can also monitor conversations throughout the blogosphere or on twitter to see what people are actually saying about your brand.
This goes a long with the previous point. By listening and viewing statistics you know what needs to be adjusted and then normally can adjust it on the fly.
Traditional forms of advertising such as TV commercials, billboards, and advertising in top magazines cost significantly more than a typical internet marketing campaign. Part of the reason is because internet marketing is so flexible. Before something gets too costly it can usually be adjusted.
By having a website and optimizing your site for search engines (SEO) your company can be found at all hours of the day by motivated consumers. Consumers already looking for your product or service can find you even while your sleeping.
What good is it for a consumer to find you if your asleep? Well by producing quality content in the form of a blog, podcast or video on your site you can establish your credibility even while you sleep.
Through Social Media Optimization (SMO) you can make your content easily sharable through various social networking and social bookmarking sites. This way your site’s visitors are sparking word of mouth conversations throughout the web around content you created. This will only drive them ultimately back to your site. In addition to that you can set up an affiliate program where the promoter gets paid based on his/her performance. By going an affiliate route your only paying out when you get a lead, sale or other desired action.
A good strategy is to give away a value-added video or whitepaper if a visitor enters their email address. This allows you to get them into your sales funnel and reach out to them with additional content and offers. Therefore they’ll be more likely to buy from you. You cannot do this with traditional forms of advertising.
You have the ability to see what your competitor is up to, what your customers think about you and where the industry is going far cheaper than going through a market research company. Granted you may still want to purchase a report, there are tools and channels out there that you can do much more market research on your own and adjust your strategy as needed.
Through social media you have the ability to step out from behind your corporate image and build genuine relationships with your consumers. By building trust and putting a face to a brand consumers will be more likely to purchase from you. After all people like to do business with their friends, or at least people they know and trust.
I hope this list depicting the benefits of internet marketing helps you to grow your business in 2009. What do you think about the list? What would you add as a benefit?
