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	<title>Filled to the Brim &#187; what is social</title>
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	<description>David Brim on Marketing, Social Media, Entrepreneurship &#38; More</description>
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		<title>Doing Social Media Right</title>
		<link>http://davidbrim.org/doing-social-media-right/</link>
		<comments>http://davidbrim.org/doing-social-media-right/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 05:30:26 +0000</pubDate>
		<dc:creator>David Brim</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media advertising]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[what is social]]></category>

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		<description><![CDATA[Earlier today I came across some good information about social media I thought I&#8217;d share with my readers.  The first was a presentation I found on slideshare on social media which I embedded below: How To Do Social Media Right In 2009 The next was a post I came across was by internet marketing guru]]></description>
			<content:encoded><![CDATA[<p>Earlier today I came across some good information about social media I thought I&#8217;d share with my readers.  The first was a presentation I found on slideshare on social media which I embedded below:</p>
<div style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="How To Do Social Media Right In 2009" href="http://www.slideshare.net/mstrickland/how-to-do-social-media-right-in-2009" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.slideshare.net');">How To Do Social Media Right In 2009</a><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=howtodosocialmediarightin2009v3-090314112314-phpapp02&amp;stripped_title=how-to-do-social-media-right-in-2009" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=howtodosocialmediarightin2009v3-090314112314-phpapp02&amp;stripped_title=how-to-do-social-media-right-in-2009" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p>The next was a <a href="http://sethgodin.typepad.com/seths_blog/2009/12/the-reason-social-media-is-so-difficult-for-most-organizations.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/sethgodin.typepad.com');">post</a> I came across was by internet marketing guru Seth Godin.  It was very short, but pro-found, so I decided to post it below:</p>
<div class="entry-body">
<h2 class="entry-header">The reason social media is so difficult for most organizations</h2>
<p><em>It&#8217;s a process, not an event.</em></p>
<p>Dating is a process. So is losing weight, being a public company and building a brand.</p>
<p>On the other hand, putting up a trade show booth is an event. So are going public and having surgery.</p>
<p>Events are easier to manage, pay for and get excited about. Processes build results for the long haul.</p></div>
<div style="width: 425px; text-align: left;">I hope you guys found this info beneficial,</div>
<div style="width: 425px; text-align: left;">David</div>
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