Top Ten Reasons Why Internet Marketing is the Way to go in 2009
- 53 Comment
We all know that the economy has taken a turn for the worse. Though this is taking a toll on most people and businesses it presents an opportunity for online marketers. Many companies are slashing their marketing budgets leaving little money to dedicate to traditional forms of advertising such as TV commercials, publications, billboards etc. Where there is a problem there is usually an opportunity…and this opportunity is ripe for savvy online marketing professionals. The key is to educate companies on the value of reaching their customers online through social media, PPC, SEO and more. This post is my take on this issue….
Top 10 Reasons Why Internet Marketing is the Way to Go in 2009
- Extremely targetable
- Measurable
- Flexible
- Less Expensive
- Around the Clock Marketing
- Establish Credibility through quality content
- Visitors can share & promote your content for you
- Repeat exposure to customers increases likelihood of a purchase
- Cheaper market research
- Build relationships with your customers
You can optimize your website copy, ppc ad or social media effort for any niche taking into account demographics, psychographics, location and more.
Analytic packages can track all of your site, or ads activity. You can see what’s wrong fairly easily. You can also monitor conversations throughout the blogosphere or on twitter to see what people are actually saying about your brand.
This goes a long with the previous point. By listening and viewing statistics you know what needs to be adjusted and then normally can adjust it on the fly.
Traditional forms of advertising such as TV commercials, billboards, and advertising in top magazines cost significantly more than a typical internet marketing campaign. Part of the reason is because internet marketing is so flexible. Before something gets too costly it can usually be adjusted.
By having a website and optimizing your site for search engines (SEO) your company can be found at all hours of the day by motivated consumers. Consumers already looking for your product or service can find you even while your sleeping.
What good is it for a consumer to find you if your asleep? Well by producing quality content in the form of a blog, podcast or video on your site you can establish your credibility even while you sleep.
Through Social Media Optimization (SMO) you can make your content easily sharable through various social networking and social bookmarking sites. This way your site’s visitors are sparking word of mouth conversations throughout the web around content you created. This will only drive them ultimately back to your site. In addition to that you can set up an affiliate program where the promoter gets paid based on his/her performance. By going an affiliate route your only paying out when you get a lead, sale or other desired action.
A good strategy is to give away a value-added video or whitepaper if a visitor enters their email address. This allows you to get them into your sales funnel and reach out to them with additional content and offers. Therefore they’ll be more likely to buy from you. You cannot do this with traditional forms of advertising.
You have the ability to see what your competitor is up to, what your customers think about you and where the industry is going far cheaper than going through a market research company. Granted you may still want to purchase a report, there are tools and channels out there that you can do much more market research on your own and adjust your strategy as needed.
Through social media you have the ability to step out from behind your corporate image and build genuine relationships with your consumers. By building trust and putting a face to a brand consumers will be more likely to purchase from you. After all people like to do business with their friends, or at least people they know and trust.
I hope this list depicting the benefits of internet marketing helps you to grow your business in 2009. What do you think about the list? What would you add as a benefit?
53 Comments on this post
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Jackson said:
Internet marketing has several far reaching benefits that have made it popular among the new age marketers. Internet marketing involves application of technologies; this gives it much speed to bring the desired result in the form of generating leads.
December 10th, 2008 at 2:04 am -
Deeboo.com Internet Marketing Community said:
How about ease of it? In an ideal situation, similar to what happened with me, I had a new campaign running in hours and already saw profits. I made more my first day than any day I had ever had a “real job”.
Justin Dupre
Deeboo.com Webmaster, SEO, and Internet Marketing CommunityDecember 10th, 2008 at 5:13 am -
BenSpark said:
Internet marketing is great because the longer someone is online the more people they touch with their words, images, videos. People can really make an impact with something very small.
December 10th, 2008 at 7:38 am -
David Brim said:
@Jackson good point. Another great one to add to the list is customizable. You can customize various applications to meet each specific niches needs. Similar to the facebook applications- Having an opt in to access the application can be a great way to generate leads.
@Justin I feel ease is could be a good addition to the list. However there is a learning curve and I feel before somebody rushes out and makes costly mistakes it would be smart to consult an experienced professional or atleast take a class. What kind of campaign were you running that made more in a day than ever at a real job? PPC promoting an affiliate offer?
@BenSpark good insight. Create appealing content that your interested in and chances are there are many others that will be interested in it as well. This can help build relationships and raise awareness of your business by simply having a link on your profile page.
thanks for the comments guys
December 12th, 2008 at 6:16 am -
Onyeka victor said:
I have been a field marketer for two years. With the insightful contents of this post I am determined here and now to definitely become an internet marketer.
I would give you my testimonies within the course of the year.
Victor
December 31st, 2008 at 11:09 pm -
David Brim said:
@onyeka victor that’s great. I’m glad I could provide some inspiration!
January 1st, 2009 at 1:07 pm -
Learn internet marketing strategy said:
Thanks for providing this information and really it is very useful.
January 14th, 2009 at 2:32 pm -
Martin said:
Internet marketing is a vital and critical aspect of new age marketing that you should learn. Learning how to channel, optimize and presale prospects via video marketing is a great way to increase sales and put more money in your pocket.
January 17th, 2009 at 11:47 am -
diabetes supply said:
I would like to find a Marketing company that can handle the marketing of my Internet store. I know they have to be out there.
June 1st, 2009 at 2:58 pm -
Make Money on the Internet said:
I enjoyed reading your post. Internet marketing is growing very fast in the IT industry. Internet marketing is now becoming a part-time business for many individuals.
June 8th, 2009 at 10:03 pm -
Carpet Cleaning Gold coast said:
This is really a nice post.It depends on what you are selling. The more expensive the product the smaller the commission. You made no mention of what you sell, the price or market area, etc.
November 16th, 2009 at 6:57 am -
Car hire said:
I really want to make some extra money working from home and am interested in learning Internet marketing. I currently stay at home with my two little kids but would be able to devote about 25 hours a week to Internet marketing. It’s just that I don’t know where to start. Where do I find some great resources that help me with the Internet marketing basics as all the websites I have come across are not for absolute beginners like me?
December 1st, 2009 at 9:29 am -
picnic catering said:
Wow nice information thanks for providing great information.
March 3rd, 2010 at 6:45 am -
best exercise said:
What books can you recommend on internet marketing?
April 9th, 2010 at 1:29 am -
ParkSelma said:
Do you know that it is the best time to get the loans, which would make your dreams come true.
April 21st, 2010 at 2:33 am -
best exercise said:
Hi that is very true sharing about internet marketing all internet marketing go back and all is very down today all is very loss full thanks fore informative sharing.
May 8th, 2010 at 7:45 am -
Gas Engines said:
Wow all is rarely very true today internet marketing is very go back all is very go back down.
May 8th, 2010 at 8:07 am -
Gas Engines said:
I would like to find a Marketing company that can handle the marketing of my Internet store. I know they have to be out there.
May 12th, 2010 at 6:20 am -
garden furniture said:
Hi in 2009 internet marketing very developed but present all is very low all is very impressive sharing i love very much this post.
May 19th, 2010 at 4:13 am -
car purchase said:
This post is about the increasing importance of interactive marketing. Since we discuss telecom ads and marketing, there is relevance anyway weekend is a good time for off topics posts.
June 2nd, 2010 at 8:22 am -
registry cleaners said:
Thanks for this guys, I certainly agree that this is indeed a great idea. I’m gonna try it right now!
June 3rd, 2010 at 3:11 am -
articles guide said:
Internet marketing has huge potential in coming years. It helps how to do better business and earn a lot.
June 11th, 2010 at 1:57 am -
car purchase said:
The market share argument is also used by Windows fans as the reason why Macs don’t get viruses, but consider this.
June 17th, 2010 at 4:04 am -
best exercise said:
In the tough year that 2009 is turning out to be for hoteliers, it is crucial to know where every marketing dollar is being spent.
June 18th, 2010 at 2:47 am -
car purchase said:
I would like to find a Marketing company that can handle the arketing of my Internet store. I know they have to be out there.
June 26th, 2010 at 7:59 am -
sell used textbooks said:
Now that it is 2010 is there anything you would add to this post? Internet marketing is a good way to go but only if you pick the correct niche that fits you and the way you work .
July 1st, 2010 at 2:03 pm -
Insanity Workout said:
This is a brilliant post.I think i can use this info of my internet marketing
July 4th, 2010 at 10:13 pm -
car purchase said:
There is one last piece to content. It must effectively pre-sell your product or service and position you as the expert in your field. When your website.
July 7th, 2010 at 8:52 am -
Home to buy said:
I would like to find a Marketing company that can handle the marketing of my Internet store. I know they have to be out there.
July 19th, 2010 at 9:44 am -
Maria said:
Excellent summary, bookmarked your blog in interest to see more information!
July 19th, 2010 at 1:22 pm -
Sarah said:
The informal summary encouraged me very much! Saved your site, very excellent categories just about everywhere that I see here! I really like the info, thank you.
July 21st, 2010 at 5:46 pm -
Lindsay said:
The excellent post helped me a lot! Bookmarked your blog, very interesting categories just about everywhere that I read here! I really like the information, thanks.
July 21st, 2010 at 6:29 pm -
Vince Delmonte said:
Finally have all the info I need for my research, great post!
July 27th, 2010 at 5:41 pm -
Home to buy said:
how can i get into something simple without investing money first? can i get a job online where i can work from home and get my payment deposited into an online account?
July 28th, 2010 at 11:31 am -
corporate gifts said:
What kind of campaign were you running that made more in a day than ever at a real job? PPC promoting an affiliate offer?
August 2nd, 2010 at 7:51 am -
car purchase said:
In case you are not familiar with Joel, he is one of the pioneer’s of the world wide web.
August 3rd, 2010 at 5:03 am -
selling used books said:
Internet marketing is great because the longer someone is online the more people they touch with their words, images, videos. People can really make an impact with something very small.
August 3rd, 2010 at 12:34 pm -
gifts for men said:
very excellent categories just about everywhere that I see here! I really like the info, thank you.
August 12th, 2010 at 12:51 am -
lenen said:
Lenen zonder BKR toetsing gaat vandaag heel gemakkelijk. Binnen een paar uur geld lenen zonder BKR toetsing doet u hier, lees snel verder
August 14th, 2010 at 12:59 pm -
Emergency Carpet Cleaning said:
very concise seo info here. thanks
August 15th, 2010 at 7:37 am -
tires said:
Internet marketing should definitely be the way to go, and in everyone’s minds from 2009 and beyond for sure. The future is with the internet.
Till then,
Jean
August 16th, 2010 at 9:54 pm -
lingerie said:
Well, the article is actually the sweetest topic .Want to say your article is outstanding. The clarity in your post is simply striking and i can assume you are an expert on this field. Well with your permission allow me to grab your rss feed to keep up to date with forthcoming post. Thanks a million and please keep up the effective work
August 20th, 2010 at 2:50 am -
Vince Quiett said:
I found this an informative and interesting article. I think it is very readable and knowledgeable, happy to see some people still have interest in this. I would like to thank you for the work you have made in writing this article. I am wish the same best work from you in the future as well kind regards
August 25th, 2010 at 3:58 pm -
best exercise said:
Yep. Google has a new tool on the block. Well… Actually not new, but very few know about it. It’s a little hidden in the “more” section.
However, there is great power understanding what Google feels is relevant. They have got to know more than we do about their own index right? Let’s leverage it.September 1st, 2010 at 4:51 am -
Water Damage Gold Coast said:
Its like everybody says: yellow pages is dead. Better off putting money into seo!
September 1st, 2010 at 9:06 pm
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